Sentient Prime

Implicit Research Platform

Unlock Subconscious Insights That Drive Consumer Behavior

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Sentient Prime® is True Implicit Association Research Technology

Global and mobile, Sentient Prime has measured hundreds of millions of subconscious associations with products, packages, concepts, brands, advertising, and more.

Built on more than a decade of applied scientific research and development, our leading-edge technology empowers market researchers to understand the consumer non-conscious with greater insight than has ever been possible.

Unprecedented Access to the Consumer Subconscious on a Global Scale

Sentient Prime provides instant market research insights to help you better predict consumer behavior. Using Sentient Prime, you can set up your own implicit research studies in minutes to reveal consumer emotional and cognitive associations for:

  • Sentient Prime Associations
  • Brand Tracking
    Brand Tracking
  • Brand Positioning
    Brand Positioning
  • Package Testing
    Package Testing
  • Product Testing
    Product Testing
  • Concept Testing
    Concept Testing
  • Advertising Testing
    Advertising Testing

No Commitment. No Cost. Just True Implicit Research.

Start your free Sentient Prime trial now

Data-Driven Subconscious Insights for Advanced Consumer Behavior Research

With Sentient Prime, researchers get unprecedented access to the consumer non-conscious to gain novel insight into drivers of consumer behavior. This includes quantitative data on the factors that consumers either can’t say or won’t admit in response to traditional explicit questions.

This insight reveals cognitive and emotional associations that determine consumer preferences, differentiate brands, and more accurately forecast product performance in the marketplace.

* Is It Implicit? Aaron A. Reid, Ph.D. (2014)

Set Up a Study Within Minutes

  1. Select test type

    Select the test to run

    • Brand positioning
    • Package or product testing
    • Advertising testing
    • Concept testing
  2. Select attributes and emotions

    Select attributes & emotions to measure

    Attributes and Emotions
    • Refreshing
    • Cool
    • High-Quality
    • Pride
    • Happiness
    • Boredom
  3. Create your study!

    Push the “create study” button

    Begin collecting your true subconscious data.

Sentient Prime automatically generates a scientifically valid implicit research design and provides you with a link that can be distributed to collect subconscious association data from your audience of interest. Once you begin collecting data, you’ll have immediate access to the implicit insights populating your online graphic dashboard.

Get a feel for true implicit research at no cost.

Start your free Sentient Prime trial now


Pricing is on a per-study, per-market and per-participant basis.

$1,500 per study. $500 per additional market (language).
Purchase a block of completes, then spend them on any of your studies at any time.

  • 200 Implicit Completes
    $5.00 Per Complete
  • 1000 Implicit Completes
    $3.50 Per Complete
  • 2500 Implicit Completes
    $2.78 Per Complete
  • 5000 Implicit Completes
    $2.49 Per Complete
  • 10000 Implicit Completes
    $2.25 Per Complete